Blockchain Governance for Complex Collaborative Information Systems

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Blockchain Technology Complex Information Systems Voting Image by Tumisu from Pixabay

Over the past few years, we have seen the mainstream opinion of blockchain technology go from something of a fad and only used in cryptocurrency to revolutionary and game-changing across industries.

Deloitte’s 2018 blockchain survey uncovered that blockchain tech is a priority investment for many companies, with 95% of respondents planning to invest up to $10 million or more in the immediate future. The reason for this focus, from global business leaders, is smart contracts show the capability of improving the governance of complex collaborative information systems across many industries.

According to Deloitte’s 2019 survey, 53% of global executives surveyed responded that blockchain technology and smart contracts are now among their top 5 strategic priorities, with smart contracts viewed as a primary element. …

For startups, a marketing SWOT analysis is an integral part of the business planning process that helps build a strong marketing strategy.

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What Is A Marketing SWOT?

SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. A Marketing SWOT analysis helps you understand the internal and external factors, both macro and micro, that affect your business, and it’s potential to succeed. It is a snapshot of how your business stands today, the positive and the negative, and helps you identify opportunities to exploit that will help you reach your marketing goals in the future.

It is a tactic that has to be done honestly. If you are unwilling to address each quadrant of the SWOT analysis adequately, you risk creating an ineffective marketing strategy that will take you in the wrong direction. …

Marketing tools and tactics to consider adding to your Blockchain Growth Hacking strategy

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Blockchain Startup Growth Hacking Tactics and Tools Image by Gerd Altmann from Pixabay

According to a Gartner report, today’s B2B buyer journey goes through six distinct steps to complete a purchase — problem identification, solution exploration, requirements building, supplier selection, validation, and consensus creation. They will often revisit these steps at least once before making a final decision, resulting in a buying journey that resembles anything other than a linear path.

Another report by Gartner and HubSpot reports the B2B buying cycle requires eight touch-points for each person involved in the buying decision, which is estimated to be up to 10 people equaling fifty to eighty different touch-points across various marketing channels.

Adding to the hurdle for a blockchain business is the emerging technology’s learning curve. For a successful blockchain business marketing strategy, you need to have a presence in some form through all parts of this sales journey. …

Looking at new marketing channels and how you craft your content may be the key to the success of your blockchain startup.

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Blockchain is a technology that’s still evolving, and it can be challenging to get a startup off the ground. The technology hasn’t been around long enough to have extensive historical data to prove its value.

The solutions, for the most part, aren’t yet tangible products, and the technology requires a substantial investment to get it going. However, despite these challenges, spending on blockchain solutions is increasing rapidly worldwide, and Statista predicts it will reach $11.7 billion by 2022.

Blockchain has the potential to change the way businesses operate. Its current primary use is for financial transactions, but it offers countless exciting possibilities, such as securing title deeds, validating identities, certifying exchange of stocks, and much more. …

Do’s, Don’ts, Hits and Misses — We are in unchartered waters when it comes to Brand Marketing

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Do’s, Don’ts, Hits and Misses for Brands During the COVID-19 Pandemic Image by mohamed Hassan from Pixabay

How quickly things change. Saying the world is in a bit of turmoil is an understatement. The COVID-19 pandemic has detonated, and we are months if not years away from seeing the total fall out. We’ve gone from gearing up for a full-scale marketing campaign, kicking off 2020 in grand style to retreating to emergency survival mode just mere weeks later.

The world is watching! How brands and brand leaders respond now and in the near future will have lasting effects on consumers and employees alike.

Before COVID-19, Purpose-Driven Marketing, highlighting a company’s social purpose and impact, was well established and a key component to many successful brand strategies. A critical differentiator and a way for businesses to create loyal connections with consumers and with their employees, especially millennials and younger generations. A great plan as more and more consumers see the world as a community that has to look out for one another and to show the world your company cares. However, these campaigns can and do backfire, especially in times of crisis like the one created by the current Coronavirus pandemic. …

Blockchain proves invaluable for primary and secondary crises that are beginning to accrue due to the Coronavirus Pandemic.

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Blockchain Technology Takes Center Stage During COVID-19 Crisis Image by Tumisu from Pixabay

The spread of COVID-19 has sent shockwaves through medical systems, global supply chains, and other key pillars of society. Around the world, countries are deploying technology to help solve some of the biggest COVID-related challenges.

What’s new is the form these technologies are taking. Given the enormous scale of the global crisis, bold new approaches with emerging technologies are taking center stage.

A blockchain is a distributed ledger that can store digital information in public, private, and hybrid databases. Blockchains can create discrete and immutable units of digital information that cannot be duplicated, infected, or invaded. One of those unit types of digital information format is cryptocurrency, such as Bitcoin. …

Can an Exchange Validator Offering (EVO) Bring Fairness to the Token Sale and Push the Crypto Whale to Extinction?

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Evolution of ICOs to EVOs Casperlabs & Image by Gerd Altmann from Pixabay

ICOs or ‘initial coin offerings’ were the fundraising avenue of choice for cryptocurrency and or blockchain technology startup projects and those that claimed they were one or both of the previously mentioned in 2017 and most of 2018. …

Prices stabilize after Bitcoin’s Black Thursday but where does BTC go from here?

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Cryptocurrency, Bitcoin, Corvid-19, Market Crash Image by Sulayman Sanyang from Pixabay

For years, Bitcoin devotees touted not only the cryptocurrency’s upside but also its value during times of crisis. It is decentralized, borderless, transparent, and immutable, and soared to an all-time high near $20,000 in late 2017. One day, the stock market would collapse, fiat currency would get devalued, and Bitcoin would reign supreme as the ultimate safe haven. The laws of supply and demand would turn this incredibly scarce commodity into a 21st-century alternative to gold.

Fast forward to March 12, 2020. Roiled by the COVID-19 pandemic and the threat of global recession, the stock market nosedived, marking a violent end to the longest bull run of all time. Widespread quantitative easing pumped trillions of dollars of new currency into the global economy, reminding us that fiat currency is more or less unlimited in the age of money printers. The stage was set for Bitcoin to prove its mettle and rocket to new highs, showing itself as the best defense when traditional asset classes fail. …

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Blockchain Technology Finance Image by xresch from Pixabay

According to JPMorgan, the adoption of blockchain in banking is only three to five years away. Could the spread of COVID-19 speed up adoption?

As the coronavirus epidemic inches closer to global pandemic status, its effects continue to grow. It’s become a public health crisis, it’s wreaked havoc on the stock market, and it’s roiled global supply chains.

In an effort to slow the spread of the coronavirus, the Chinese government has been forced to disinfect and even destroy gigantic amounts of paper currency. Of all of the coronavirus’s many effects, this is one of the most surprising: highlighting the shortcomings and dangers of fiat currency, and the massive potential that blockchain and digital currencies have to disrupt global finance.

A blockchain is a distributed, decentralized ledger that can store digital information in public, private, and hybrid databases. Blockchains can create discrete and immutable units of digital information that cannot be duplicated, infected, or invaded. One of those unit types of digital information format is cryptocurrency, such as Bitcoin. Blockchain-generated cryptocurrencies such as Bitcoin are looked at as possible alternatives to fiat currencies for reasons ranging from digital convenience to the risks of handling paper currency…which lately has included the threat of coronavirus. …

The Glass Ceiling is showing cracks. Let’s celebrate how far we have come, the women and men that are helping fight the good fight even though we still have a long way to go.

International Women’s Day takes place annually on March 8th

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International Women’s Day Image Image by Gerd Altmann from Pixabay

I recently taught a workshop during a hackathon at Ryerson University in Toronto, ON for WITM — Women in Technology Management. It was very inspiring to be in a room full of enthusiastic young men and women whose goal was to create and design a sustainable solution that promotes a positive global impact. …


Audrey Nesbitt

Marketing Professional, Mentor, Speaker and Co-host of the TIF Women in Emerg-Tech: Power Lunch Series

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